Spotify enlisted our team to develop and execute the content roll out for Twenty Five Years of Christina Aguilera, the debut episode of their new Spotify Anniversaries series. Over a three-day shoot, we captured and produced behind-the-scenes content as Christina shared her iconic debut album with a new generation of artists, including Sabrina Carpenter and Machine Gun Kelly. Our nine-step rollout used social-first storytelling to amplify the creative energy of the collaboration and drive massive fan engagement around the launch.
