We joined Christina Aguilera live from the Eiffel Tower to capture the holiday magic behind Christmas In Paris, a special celebrating the 25th anniversary of her iconic Christmas album. Our team documented the creative process and behind the-scenes moments across the city, building a cinematic, social first visual world around the show. In partnership with Christina’s digital team at Roc Nation, we led a high-impact content rollout that supported the special’s theatrical release and pulled fans straight into the magic of the production.
Spotify enlisted our team to develop and execute the content rollout for Twenty Five Years of Christina Aguilera, the debut episode of their new Spotify Anniversaries series. Over a three-day shoot, we captured and produced behind-the-scenes content as Christina shared her iconic debut album with a new generation of artists, including Sabrina Carpenter and Machine Gun Kelly. Our ollout used social-first storytelling to amplify the creative energy of the collaboration and drive massive fan engagement around the launch.
Christina Aguilera’s team partnered with us to craft a personalized digital strategy and build a trusted content team to travel with her. Since 2021, we’ve captured moments that highlight her artistry and personality on tour, at major events, and during personal content days. Our work has strengthened her connection with fans, grown her following by over 15 million, and boosted global awareness while creating new opportunities for Christina.
For Christina Aguilera’s Las Vegas residency at The Venetian, we created and executed a social-first strategy to keep fans engaged and drive ticket sales. Over nine months, we captured each show in unique ways, blending cinematic visuals, trending sounds, and behind-the-scenes moments. The campaign generated 96.9M+ views and 7.6M+ engagements, helping power multiple sold-out shows.