ABOUT FRAME REBEL
Founded by Hayden and Raz Loback, Frame Rebel (formerly Day Dreams Media) is a boutique production company that elevates short-form video to tell compelling stories with impact. We love capturing the in-between moments, the raw and the real, and turning them into something that connects. When our clients win, when their content resonates and inspires, we feel like we’ve won too.
Hayden co-founded Frame Rebel
(then Day Dreams Media) with Raz while pursuing a film degree at the University of Kansas, spending her weekends freelancing in the music and sports industry, covering events, local shows and festivals.
After graduating, Hayden took a full-time role at Red Bull HQ in Santa Monica, working on their internal social content production team.
After a few years, Hayden returned to running her production company full-time, shifting focus to short-form content and big brands. As Frame Rebel’s lead creative director and lead editor, Hayden combines her post-production expertise with her passion for being on set to shape every project with intention and style.
Raz co-founded Frame Rebel (then Day Dreams Media) with Hayden while earning a finance degree and filming local music shows and festivals. He also gained valuable marketing experience through Red Bull Student Marketeer program.
After college, Raz worked as a production accountant for the TV show Let’s Make a Deal. Seeking more creative opportunities, he transitioned to associate producer at Open Road, where he developed trailers for films and streaming platforms and honed his storytelling skills.
Raz blends his producing expertise with his passion for cinematography to craft authentic, visually striking content. As the head of production at Frame Rebel, he also manages the logistics that keep every project running seamlessly from idea to execution.
Working with an expanding client roster, we’re an agile and tight-knit team of creators who provide end-to-end content creation, from strategic planning to post-production.
With more than a decade of experience in traditional video production, we know how to get things done. Down to earth and hard-working, no one is surprised to find out we’re from the Midwest.
